Popular tax accountant Sugawara-kun visits event

On Sunday, July 13th, 2025, we held a collaborative talk show with No. Representative Chiaki Aoki, featuring guest Yoshikazu Sugawara, CEO of SMG Group, a popular tax accountant known as "Sugawara-kun" with 1.18 million subscribers on his YouTube channel.

The theme of this talk is, "Make your favorite numbers your ally! Money, work, fashion, and outlook on life can all change with numbers."
The combination of Sugawara's numerical perspective as a tax accountant and Aoki's sensitivity to infuse meaning into numbers through fashion and brands resulted in practical yet heartfelt content, including topics such as "The influence of numbers" and "How to make the most of lucky numbers."

After the talk show, there will be an opportunity to try on No. jewelry.

In addition, customers who made a purchase on the day could enjoy a photo opportunity with Sugawara-kun and receive a free autograph.

[Profile of Mr. Yuichi Sugawara]

Yoshikazu Sugawara / CEO of SMG Sugawara Management Co., Ltd. / Chief Tax Accountant of SMG Tax Accountant Office
Born in Mie Prefecture in 1975. Having studied under his mentor, a former national tax investigator, he is known as a tax accountant with overwhelming expertise in tax audits, and receives endless requests to attend tax audits from all over the country. He has created unique documents that are highly praised by banks, and his loan execution rate is over 95%, including for companies in the red. He has achieved a rate of 85% of his client companies being profitable, far exceeding the national average of 30%.
Launched in December 2022, his YouTube channel "Escape from Tax Accountant Sugawara-kun" surpassed 1 million subscribers in just 2 years and 2 months. His blog "Escape from Tax Accountant Sugawara's Money-Making Management Techniques!" reached number one in the national tax accountant blog rankings, and he was selected as an official Ameba blogger. He has given over 1,000 lectures, including for listed companies and foreign companies such as Google, APA Hotel, Ricoh Japan, and Robert Kiyosaki, and has been interviewed by numerous media outlets. On February 22, 2024, he released "Where Have the Tapioca Shops Gone? A Business Guide to Starting and Profiting from Your Business." Within a year of publication, the book has sold over 120,000 copies.
YouTube: Sugawara-kun, the tax accountant ex-