HAPPY TO BE ME
Born to Be Who I Am
Awaken your confidence—this is “No.” jewelry.
Created for those who embrace challenge and change in a world in motion.
We set out to create “jewelry of hope,” pieces that bring luck and opportunity to those who wear them.
At the same time, we continue to explore new possibilities for the future of jewelry.
Through “No.” — a timeless icon understood across the world —
we empower the unique strength of each individual, beyond age, gender, and nationality.
Our vision is to create a brand loved around the world.
That’s when numbers came to mind—intuitively.
A universal language that transcends words, numbers are what stay closest to who we are.
By wearing your lucky number, you are reminded to love yourself
and to cherish what matters most.
The future that "No." aims for
<Numbers x Jewelry x Charity>
Jewelry incorporating the positive energy of lucky numbers aims to bring out the power to pursue beauty and goodness, and to bring benefits to both individuals and society. By combining individuality and beliefs with social contribution, jewelry becomes more than just decoration; it is our hope that it will lead to a richer and more fulfilling life.
At No., we believe that in order to address the complex challenges facing the world, we must simultaneously pursue two approaches: providing support to those who need immediate help and cultivating leaders who will pave the way for the future. To that end, we support the following two foundations and work together to achieve peace.
> Panzi Foundation
The Panzi Hospital and Panzi Foundation were founded in the Democratic Republic of the Congo by Dr. Denis Mukwege, recipient of the 2018 Nobel Peace Prize. Panzi provides medical care, psychological support, access to socio-economic reintegration programs, and legal services to survivors of sexual violence, supporting them in rebuilding their lives.
> World Summit of Nobel Peace Laureates
The World Summit of Nobel Peace Laureates brings together Nobel Peace Prize laureates to address global challenges, advocate for human rights, and promote a world free from violence.
Students from around the world, including Japan, participate in the summit, engaging directly with laureates while exploring solutions to pressing issues.
It serves as a foundation for nurturing the next generation of leaders and shaping a more peaceful future.
“No.” is committed not only to providing financial support to these organizations, but also to fostering meaningful dialogue and collaboration.
By deeply understanding their visions and building long-term partnerships, we strive to contribute to a more hopeful world.
We hope that “No.” jewelry will serve as a symbol of hope—
a step toward a better future.