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HAPPY TO BE ME

I'm glad I was born

It inspires my confidence. That's "No." jewelry.
This is a proposal for people who can enjoy challenges and change in the times.
I wanted to create "jewelry of hope" that would bring good fortune and opportunities to those who wear it.
We are also exploring the possibilities of jewelry of the future. Through the timeless icon of "No.", which can be shared globally, we support the power of each and every person, beyond age, gender, nationality, etc.

No. CEO & Creative Director
Chiaki Aoki

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I want to create a brand that is loved around the world.

When I thought about it that way, numbers intuitively came to mind.
Numbers are the thing that communicates with us all over the world without words and are the thing that is closest to us.
Wearing your lucky number will encourage you to love and care for yourself.

<Numbers x Jewelry x Charity>

Jewelry that incorporates the positive energy of lucky numbers aims to bring out the power to pursue beauty and goodness, and to bring benefits to both individuals and society. By combining individuality and beliefs with social contribution, we hope that jewelry will become more than just decoration, but will become meaningful and lead to a richer and more fulfilling life.

We at "No." believe that we need to simultaneously pursue two approaches to the complex challenges facing the world: providing support to those who need help right now and cultivating leaders who will pave the way for the future. For this reason, we will support the following two foundations and work together to achieve peace.


> Panji Foundation

Panzi Hospital and the Panzi Foundation were founded in the Democratic Republic of Congo by Dr Denis Mukwege, Nobel Peace Prize winner in 2018. Panzi provides victims of sexual violence with medical care, psychological support, access to socio-economic reintegration activities and legal services, helping them rebuild their lives.

> World Summit of Nobel Peace Laureates

Past Nobel Peace Prize laureates gather to discuss global issues, the protection of human rights, and building a world without violence. Students from around the world, including Japan, participate and seek ways to solve problems while receiving direct advice from Nobel Peace Prize laureates. The aim is to become the foundation for cultivating the next generation of leaders and to become the foundation for a society built by young people.
"No." not only provides financial support to organizations, but also values good communication in order to work together to solve problems, and contributes to the realization of a hopeful world by deeply understanding the visions of both organizations and building long-term partnerships. We hope that "No." jewelry, as a representation of hope, will be a step towards a better future.