Brand concept

HAPPY TO BE ME
I'm glad I was born

It awakens my confidence. That is "No." jewelry. It is a proposal for people who can enjoy challenges and change in this era. We wanted to create "jewelry of hope" that gives good luck and opportunities to those who wear it. We pursue the possibilities of jewelry of the future. Through "No.", an eternal icon that can be shared globally, we support the power of each and every person, beyond age, gender, nationality, etc.

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We want to create a brand that is loved around the world.

When I thought about it, numbers intuitively came to mind. Numbers are the ones we communicate with all over the world without words and are closest to us. Wearing your lucky number will encourage you to love and value yourself. We asked Moshe Nadav, a world-renowned typographer based in New York, to design the prototype for the jewelry. We are particular about numbers and pursue originality.